PrimePoint Blog

Insights to Help You Be Better

7 Mistakes SMBs Make with Websites
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SMBs are missing great opportunities to engage customers, generate leads, and capture sales because of poor planning around website content, usability and functionality. Read below for the 7 Mistakes SMBs Make with Websites.
Market Gap Analysis Can Help Your Company Minimize Risk
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As companies continually strive for success, their leaders are challenged with making marketing investment decisions such as which new geography markets to expand into and what new business verticals to compete in. The key to revenue growth is to identify demand that hasn’t been met in the competitive market place, and then create a new product (or sell an existing one) to that market.